Yixiang Xu
yixiang-xu@berkeley.edu
Embedded Files
YIXIANG XU
徐祎翔
I'm a PhD candidate in Quantitative Marketing at UC Berkeley's Haas School of Business.
What happens at the margins? What gets lost when we only measure what's easy to measure? How do we design technology that serves the full spectrum of human experience, especially for those whose experience doesn't fit the template? My research investigates these questions through developing new algorithms to classify nonverbal aspects of speech in text, examining sensory embodiment and accessibility of paralanguage, demonstrating the importance of haptic experience in VR design, and launching field experiments on the effectiveness of general-purpose AI technologies for ultra-micro entrepreneurs in developing countries.
I am joining Judge Business School, University of Cambridge as an Assistant Professor of Marketing in Fall 2026.
Publications
Publications
''Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text,'' with Andrea W. Luangrath and Tong Wang (2023), Journal of Marketing Research, 60 (2), 388-408. [Paper]
''Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality,'' with Andrea W. Luangrath, Joann Peck and William Hedgcock (2022), Journal of Marketing Research, 59 (2), 306-326. [Paper]
"Distributed Bayesian Inference in Linear Mixed-Effects Models," with Sanvesh Srivastava (2021), Journal of Computational and Graphical Statistics 30.3 (2021): 594-611. [Paper]
Working Papers
Working Papers
''AI Personalization in Data-Scarce Markets,'' (solo-authored)
Winner of the RRBM Dare to Care Dissertation Scholarship Award (2025)
Runner-up of the Ipsos-CARD Dissertation Proposal Award (2025)
Honorable mention of the MSI Clayton Doctoral Dissertation Proposal (2024)
"Nonverbal Propagation from Textual Paralanguage," with Andrea Luangrath and Bryce Pyrah, Revising for Journal of Marketing Research
Work in Progress
Work in Progress
More coming soon: paralanguage and accessibility; AI dynamic pricing; equilibrium effects of AI on ultra-micro entrepreneurs; AI-driven summarization and newsworthiness
Page updated
Google Sites
Report abuse